How to verify your Google Business Profile (formerly Google My Business)?

Having a Google My Business (GMB) listing allows your establishment to benefit from a better local referencing. But before you can optimize your business listing and benefit from a good referencing, you must go through the validation step.

Validating your business listing allows you to modify the information that appears on Google about your business. Here are the different steps to follow in order to successfully verify your business.

Preparing the validation of your establishment

Before any validation of a business listing, it must first be added. If it already exists and nobody owns it, you will have to claim it.

Add your business from Google Maps

To add your business listing to Google Business Profile, go to Google Maps. Here you have three alternatives:

• The first is to enter your business address in the search bar. Then, on the left side of the screen, in your business profile, go to ADD YOUR BUSINESS.

• The second way is to right click on any location on the map and select ADD YOUR FACILITY.

• The last option is from the Google Maps menu. This is located at the top left of your screen. Look for and tap on ADD YOUR INSTITUTION. Finally, follow the instructions to complete the process of adding your school listing.

Claim your school listing

Log into Google Maps, type your business name in the search bar. From the suggestions provided, select the one that matches your business.

Click on REPLY THIS FACILITY and then on MANAGE NOW. If you wish to select another establishment, use the I AM THE OWNER OR MANAGER OF ANOTHER ESTABLISHMENT option.

After adding or claiming your business record, you must validate it. There are several options for this. You can decide to verify by mail, telephone or email.

You can also decide to have your business listing verified by video recording or from Google Search Console.

Validate your listing by mail

If you decide to verify your business listing by mail, GMB sends you a postcard. On the card, you will find your verification code. Here are the steps for a validation by mail.

Request a validation card by mail

Log into your Google Business Profile dashboard from your computer. Select the business you’re considering for validation. Then click on the VALIDATE. Check that the address you entered for your business is correct. Finally, request the postcard.

Cards normally arrive at their destination within 14 days.

While you are waiting for the verification code, do not change the name of your company. Don’t change the category of business or the address.

Changing the information on your company form or requesting a new code will cancel the previous code. A second one is then sent. This helps protect the integrity of your business listing on Google Business Profile.

Enter the verification code

As soon as you receive the code to validate your GMB listing, connect to your account on your computer. Choose the business you want to verify.

In the Google My Business menu, tap on VALIDATE YOUR BUSINESS or simply VALIDATE. Enter the five-digit code that was sent to you in the dedicated field. Then click on SEND CODE.

Please note that each GMB verification code expires after 30 days.

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